Create, Target, Sell: Marketing for Startups With Mr Avelo Roy
Kolkata, July 28, 2019, 3 p.m. - July 28, 2019, 7 p.m.

Indian Council for Cultural Relations 9A, Ho Chi Minh Sarani, Kolkata, West Bengal 700071

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Event Description:

Marketing & sales fuels your startup's revenue engine. Before you outsource this key element to a digital marketer, it is important that you learn the basics of online and offline marketing and how they go hand in hand to create a call to action. That way you can manage your marketing efforts effectively.

This workshop will cover the art of creating effective ads, targeting the right customer online & offline and selling to them in a way that keeps them coming back for more.

Learning Outcomes:

1) Create ads (graphic/video) that invoke action
2) The science and art of targeting and segmenting your audience to get the most call-to-action at the least price.
3) Aligning Ad types with desired outcomes
4) Create a massive impact by combining offline marketing + online marketing
5) Unpaid promotions
6) Influencer Marketing
7)Data backed sales push (tele-calling and more...)

Event Details:

Date & Timing: Sunday, the 28th of July 2019 between 3 pm and 7 pm
Main facilitator: Avelo Roy (MD, Kolkata Ventures)
Venue: ICCR - Kolkata, 9A Ho Chi Minh Sarani, Kolkata: 700071

Facilitator's Profile:

The workshop will be facilitated by Mr. Avelo Roy (MD, Kolkata Ventures). Mr. Roy specializes in getting business from Idea 2 Revenue in 30 days or less. He has done it for 8 of his own business in the US and India and helped 100's of startups to do the same under Kolkata Ventures. Here's a brief bio on Mr. Avelo Roy:

Avelo Roy is currently:
MD, Kolkata Ventures (Kolkata)
MD & CEO, Nearify (Delhi & Chicago)
Director, ECC Engineering Pvt. Ltd (Kolkata)
Startup Advisor, Prime Minister of Nepal
Guest lecturer: Illinois Institute of Technology, Northwestern University, IITs (Delhi, Kharagpur, Bhubaneswar, and Guwahati)

Facts & Figures:
500+ speaking engagements in US & India, including White House Panel for Entrepreneurship Education, Startup America, Invest India @ Rashtrapati Bhavan, TEDx Talks, Josh talks and more.
150+ awards in India, US, Canada & China
1500+ startup mentees in India, US, Canada & China

Avelo Roy started his entrepreneurial journey at 19 years of age and built his first million dollar business by the time he was 22. Avelo is a Tech Entrepreneur, Investor, TV Host & 3 times TEDx Speaker. He has built 8 Businesses in the US & India with multi-million dollars worth of products and services ranging from consumer electronics, Artificial Intelligence systems, healthcare process automation, food science, wireless communications, wearable technology, and graphical password applications.

As the great great grandson of Sarojini Naidu, Avelo continues the legacy forward by tirelessly serving the Indian youth through entrepreneurship education using lean startup methodology and principles of Bhagavad Gita. His efforts through Kolkata Ventures in the past 2 years have resulted in 375+ revenue generating startups responsible for around 4500 new jobs created in 10 states of East India.

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