As a tech savvy generation we are always trying find the next big deal or next big hack that'll benefit us. Let it be trying to order food with hottest app offering the best deals, or just booking a couple-friendly hotel from that new website to spend intimate time with your partner or simply doing our taxes online. The current business market is consumer driven, and this holds up specially for the Hospitality industry. The major disruptions that have changed the way dynamics of the hospitality industry, have all been creation of a person or a group who were once consumers. They realized their needs might seem orthodox, but they do make life easier. All they need to check was if more people share the same sentiment, and they have a millionaire dollar idea. This is the same way food delivery became a huge trend in India, once people realized most people who live alone and have long job hours would love to get hot tasty food once they return from their work. The same gave rise to online pay apps, because people felt carrying too much cash is inconvenient and having change for small purchases is a huge issue. Once such huge disruption which is already here in the Hospitality industry is 24-hour hotel check in. While there have been many tips and tricks on how check in to hotel to make the most of your money, being able to check-in anytime is a different ball game. They are surely the future, and here's why

Consumer friendly

A satisfied couple from hotel service

The main reason 24-hour check-in being so popular is simply because it's consumer-friendly. The customer is the one paying money, but with the old check-in system, it felt they barely had any control over check-ins. Before whenever you booked a room with normal check-in time (9 am -11 am) you were a force to travel in the dusk. This meant you are tired by the time you reach the hotel and just end up going to sleep, hence losing a day in the process. There are also a times when you have no other option apart from taking that evening flight which would land late at night , so you have to either stay over at the airport whole rest of the night to save money or just pay for the whole day for a nights sleep. The most ideal time for long commutes is night so you can sleep while travelling or during the morning if you flying for a short time, but in both cases, you are bound to lose time in your hotel hours. 24-hour check-in allows you to check-in whenever is convenient. This might seem like a loss for hotels and in the start, they'll face a loss, but in the bigger picture attracts more customers, and hence makes it hugely profitable in the long run.

Hotels on hourly basis

A huge part of this 24-hour check-in is being able to book hotels on an hourly basis. Another major issue consumer face when they only need a room for a few hours or half a day but they have to pay for the whole day. This is especially important because of the major increase in younger travellers, who normally have a limited budget. Allowing younger people to book rooms for limited hours means they save money, which greatly increases their chances of coming back to the same hotel for future trips. Due to the higher frequency of trips by the younger tourist, it also means if they liked the idea of a booking hotel on hourly basis and 24-hour check-in in one destination, they're likely to book the similar kind of hotel in other destination. So it increases this rippling effect in which the hotel that opts in before, profit the most. Also another missed fact huge customer base of unmarried couples looking for a couple of friendly hotels to spend for intimate time. This is especially prevalent in hotels in Bangalore, Mumbai, Delhi, Kolkata and other big metro cities. This can be especially important for hotels post lockdown. Due to low travel couples are going to substantial part for your customer base if you are a couple of friendly hotels, so adding the tag of hourly basis hotel will greatly increase the traffic compared to competitors.

Business Travellers

Business traveller enjoying in a 24 Hour Check-in Hotel

Another important regular customer base is the Business people on trips from nearby cities. Business travellers These people normally check-in in abrupt hours as meetings are scheduled on quite short notice at times. The mainly require rooms for short hours just keep their valuables or just a need a place to relax before or after their meetings. So 24 hour check-in hotels are perfect for them, and they are likely refer you a colleague or friend if they like your service. Another common business strategy can be to actually tie up with smaller business and firms, and offer their employees discount when shown their ID, essentially starting a loyalty program. Before this was only limited to Big firms and hotels in wester countries. This makes sure even in off seasons, rooms are not left empty.

The whole service Industry is having a revamp in their models which is very much evident with the increase in Unicorn's. Flexibility is the key to cater to the audience and the more convenient it is, the more customers a business is going to attract. This is specially important for the hospitality industry as customers like to play safe, they don't want to experiment with hotels. Tags like 'Couple friendly' 'Hourly basis booking' and '24 hour check-in' can make you instantly gain customer, and not having these tags can also make you lose customers. With social media and online presence being your mail identity in the current day age, it is detrimental Hotels pick up the new trends, so they might fall behind the curve. In this VUCA world, either you come up with disruptions to go ahead of the curve, or follow the trends to stay alive. Running ancient business models can lead to huge catastrophe in blink of an eye.

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